AI Sales Reps for Your Online Store
Turn overwhelmed visitors into confident buyers.
Physical stores perform better because there is someone to help. We bring that experience online. Our agents learn your catalog, respect your guidelines, match your brand's unique voice, just like your best sales rep.
Test CAIDEL AI now
Explore how AI can help customers find the perfect products in your online store.
Discover personalized skincare recommendations powered by AI.
The Standard Ecommercejourneyis
Broken
Online visitors feel alone in front of silent digital shelves.
1. The Curious Arrival
Shoppers arrive happy with clear intent. But overwhelmed by hundreds of options, they can't spot what they need.They get lost in the noise.
2. The Overwhelmed Exit
Faced with decision paralysis, anxiety kicks in. They don't leave because they dislike the product, but to find relief.54% leave just to escape the pressure.
3. The Regretful Purchase
For the tiny share who actually buy, it's often a guess. This leads to regret, bad reviews, and the #1 margin killer:Costly Returns.
But yours can be different
The Standard Method
Relies on Technical Specs
Shoppers don't know if they need "50ml" or "Hypoallergenic". They just know "I have dry skin."
Heavy Lifting on Customers
They have to manually filter 200 items down to 1. Every extra click is a chance to leave.
Dumb Chatbots
Generic scripts that lead nowhere. "Did I answer your question?" No, you didn't.
Visitors Leave for ChatGPT
They ask ChatGPT instead, getting recommendations for other stores. You paid for the traffic, then lost it.
The Intelligent Method
24/7 AI Sales Agent
A smart, branded agent sits on your site, ready to guide every single visitor instantly.
Speaks Human Language
"I need something for dry skin" → CAIDEL automatically maps intent to the exact technical match.
AI Explains the "Why"
"I recommend this because it has organic ingredients perfect for sensitive skin."
Fast, One-Shot Advice
No endless loops. Just a few smart questions and one strong, confident recommendation.
AI Sales Agents Help Your Shoppers,
From Our Servers.
That means no extra load on your webshop and automatic access to the latest AI improvements.
Your Webshop
Zero Server Load
1. Inquire
Shoppers answer a few simple questions. We capture intent.
2. Analyze
Our AI thoroughly scans your catalog and selects the best matches.
3. Reason
We recommend the perfect fits with clear and convincing reasons.
The Business Impact In Your Shop
Translate the engine into business impact.
Customer Insights You Never Had Before
Analytics tools only show clicks. CAIDEL captures intent. We collect zero-party data from keen buyers who engage with the agent, naturally filtering out bots and aimless window shoppers.
More Conversions
When AI suggests a clear, well-explained best fit, shoppers trust it. Less confusion means fewer abandoned sessions and significantly more "Add to Cart" clicks.
Fewer Returns
Most returns come from bad fits or bracketing ("ordering 3 sizes"). By matching early and explaining why, CAIDEL prevents the wrong purchase before it happens.
Loyal, Returning Customers
A shopper who feels understood is far more likely to come back. Your AI sales agent becomes a memorable part of the store experience, building a loyalty loop.
Sustainability
Every avoided return means less packaging and shipping. Plus, helping customers find products faster saves browsing time, saving energy and consequently CO₂.
Commercial Profit Model
Want the full methodology? Read the Commercial Profit Model explainer.
1. Advisor Placement
Active Strategy: Embedded (Product List)
2. Shop Baseline
3. Returns & Loyalty
Projected Monthly Impact
Current Monthly Performance
€9,000
€60,000 Revenue
Projected Monthly Uplift
+€1,485
+€7,255 Liquidity Added
Projected Profit Growth
+16.5%
41 kg CO2 Saved
Detailed Breakdown by Source
Acquisition
Returns
Loyalty
Sustainability
* This calculator does not capture every complexity of your business, but it can give a reasonable indication based on the inputs and assumptions shown.
** No rights or guarantees can be derived from the results of this calculator.
The Founding
Members Deal
We are not selling just a SaaS plan. We are inviting an exclusive group of webshops to become Founding Members of CAIDEL's AI Sales Reps.
Who is this for?
- Webshops that already invest in traffic (Ads, SEO, Email)
- Owners feeling the pain of low conversion & high returns
- Teams that want to move fast and shape the product
What you get
Lifetime Lowest Price Lock
Renew at the same price forever
Free Custom Development
Missing a feature? We build it for free.
1 Year Full Access
Early feature access with highest tier
Unlimited Engagements
Sky is the limit with 25k Engagements/month
Founder Membership
Quick Answers
Is this a beta?
No. You get a live, supported product that runs on your webshop today, with priority support from our team.
Cancellation Policy?
30-day full money-back guarantee. After 30 days, you can cancel anytime for a pro-rated refund (minus the discount value).
What happens after 12 months?
You renew at the same rate. We lock this price for you as long as you remain a customer.
Where Science Meets Engineering for E-Commerce
Modern AI stack, premium UI, and native integrations with the tools you already use.
AI Reasoning Engine
CAIDEL AI Sales Agents don't guess; they research. We use an advanced pipeline to ensure every answer is accurate and grounded in your data while respecting your brand.
Semantic Embeddings
Creates a high dimensional map of your catalog's concepts (e.g., linking "Gore-Tex" to "Waterproof").
Reasoning Architecture
Capturing user intent and connecting the dots to the inventory items based on shops policies and guidelines.
Safety Evaluators
Scores responses against brand guidelines to prevent hallucinations and ensures highest accuracy.
Product Catalog
Inventory & Pricing
Policy & Rules
Brand Safety & Playbooks
Tone of Voice
Persona & Style
Semantic DB
Structured Knowledge Base
Reasoning Core
Respect Policy + Rules + User Intent
Generate Response
Formats output via Tone
"I am looking for a shampoo for dry hair made with organic ingredients."
Try our sulfate-free organic shampoo with argan oil.
It hydrates dry hair, reduces frizz, and keeps your scalp balanced without harsh chemicals.
Versatile "Liquid Glass" Design
We designed CAIDEL to feel native to your brand. Our "Liquid Glass" aesthetic is neutral, modern, and highly customizable.
Universal Fit
The frosted glass effect sits naturally on top of any website background or texture.
Deep Customization
Easily configure accent colors, border radius, and fonts to match your brand identity.
Seamless Integration
Easily configure accent colors, border radius,Adjust the tone of voice and visual style so the agent feels like part of your team.
Uncover Hidden Intelligence
Understand what shoppers actually want, not just what they click on. Turn real customer language into insights that give your store an edge.
Performance Statistics
See how customers interact with your AI assistant and how it performs: engagement, recommendations clicked, and more.
Intent Analytics
Zoom in or out from an overview to a single request.
Spot emerging trends, product gaps, and demand signals before your competitors do.Privacy First
Fully GDPR compliant. We process insights without compromising user privacy.
Plug & Play Ecosystem
AI Engine Hub
Ecommerce Platforms
Analytics & Behaviour
Automation
Custom Scripts & More
CRM & Sales
Marketing & Email
AI Builders Making Web-Shopping Feel Human
We swore to use AI responsibly and build for people, not over them. Our roots are in university research and real-world companies, but our goal is simple: make AI accessible, trustworthy, and useful for everyone.
From Late-Night Lab Notes to Your Storefront
The Academic Spark
It started as a PhD research on running AI reliably in the cloud at the University of Groningen.
We built our own secure AI platform.
Finding the Gap
We noticed webshops were losing money between “browse” and “buy” because the experience was too cold, mechanical, and lonely.
The Solution
At Utrecht Science Park we blend academia, engineering, and business into AI Sales Agents to close the E-commerce Gap.
Meet the people behind CAIDEL
Different people, different backgrounds, the same values.

PhD researcher with industry recognition, Directing every effort to keep you and your customers happy.

MSc Computer Science, Making sure our AI Sales Agents run smoothly on your webshop.

MSc Artificial Intelligence, Designs the reasoning logic that understand your shopper intent better than they do.
Frequently Asked Questions
Everything you need to know about the product and the Founder Deal.
Become a Founding Member
Join the first group of webshops using CAIDEL's AI Sales Agent and lock in the founders deal for a full year.
- 1
Secure
Lock in the deal.
- 2
Launch
Go live with your first AI form.
- 3
Grow
Improve conversion and cut returns.
