Scientifically backed AI with high accuracy

AI Sales Reps for Your Online Store

Turn overwhelmed visitors into confident buyers.

Physical stores perform better because there is someone to help. We bring that experience online. Our agents learn your catalog, respect your guidelines, match your brand's unique voice, just like your best sales rep.

Test CAIDEL AI now

The Standard Ecommercejourneyis
Broken

Online visitors feel alone in front of silent digital shelves.

1. The Curious Arrival

Shoppers arrive happy with clear intent. But overwhelmed by hundreds of options, they can't spot what they need.They get lost in the noise.

2. The Overwhelmed Exit

Faced with decision paralysis, anxiety kicks in. They don't leave because they dislike the product, but to find relief.54% leave just to escape the pressure.

3. The Regretful Purchase

For the tiny share who actually buy, it's often a guess. This leads to regret, bad reviews, and the #1 margin killer:Costly Returns.

But yours can be different

The Standard Method

  • Relies on Technical Specs

    Shoppers don't know if they need "50ml" or "Hypoallergenic". They just know "I have dry skin."

  • Heavy Lifting on Customers

    They have to manually filter 200 items down to 1. Every extra click is a chance to leave.

  • Dumb Chatbots

    Generic scripts that lead nowhere. "Did I answer your question?" No, you didn't.

  • Visitors Leave for ChatGPT

    They ask ChatGPT instead, getting recommendations for other stores. You paid for the traffic, then lost it.

User exiting site...

The Intelligent Method

  • 24/7 AI Sales Agent

    A smart, branded agent sits on your site, ready to guide every single visitor instantly.

  • Speaks Human Language

    "I need something for dry skin" → CAIDEL automatically maps intent to the exact technical match.

  • AI Explains the "Why"

    "I recommend this because it has organic ingredients perfect for sensitive skin."

  • Fast, One-Shot Advice

    No endless loops. Just a few smart questions and one strong, confident recommendation.

Top Match (98%)
"Perfect because matches your organic preference..."

AI Sales Agents Help Your Shoppers, From Our Servers.

That means no extra load on your webshop and automatic access to the latest AI improvements.

Your Infrastructure

Your Webshop

Zero Server Load

Real-time Request
Personalized Advice
Our Secure Cloud
Auto-Sync Catalog
Continuous AI Updates

1. Inquire

Shoppers answer a few simple questions. We capture intent.

2. Analyze

Our AI thoroughly scans your catalog and selects the best matches.

3. Reason

We recommend the perfect fits with clear and convincing reasons.

EU-Hosted, Enterprise-grade Security & GDPR Compliance

The Business Impact In Your Shop

Translate the engine into business impact.

01

Customer Insights You Never Had Before

Analytics tools only show clicks. CAIDEL captures intent. We collect zero-party data from keen buyers who engage with the agent, naturally filtering out bots and aimless window shoppers.

02

More Conversions

When AI suggests a clear, well-explained best fit, shoppers trust it. Less confusion means fewer abandoned sessions and significantly more "Add to Cart" clicks.

03

Fewer Returns

Most returns come from bad fits or bracketing ("ordering 3 sizes"). By matching early and explaining why, CAIDEL prevents the wrong purchase before it happens.

04

Loyal, Returning Customers

A shopper who feels understood is far more likely to come back. Your AI sales agent becomes a memorable part of the store experience, building a loyalty loop.

05

Sustainability

Every avoided return means less packaging and shipping. Plus, helping customers find products faster saves browsing time, saving energy and consequently CO₂.

Commercial Profit Model

1Pre-filled with industry values
2Adjust to match your shop
3See projected benefits

Want the full methodology? Read the Commercial Profit Model explainer.

1. Advisor Placement

Active Strategy: Embedded (Product List)

AI Engagement Rate:
18%
Global Revenue Uplift:
6.3%
Return Reduction:
5.4%
Loyalty Uplift:
9%

2. Shop Baseline

Monthly Visitors
40000
Conversion Rate
2%
Avg Order Value
75
Net Margin
15%

3. Returns & Loyalty

Return Rate
25%
Ops Cost / Return
Shipping labels, warehouse labor, repackaging.
12
Depreciation
Value lost per return (damaged/open box).
30%
Recurring Revenue
Percentage of total revenue coming from repeat customers.
40%

Projected Monthly Impact

Current Monthly Performance

€9,000

€60,000 Revenue

Projected Monthly Uplift

+€1,485

+€7,255 Liquidity Added

Projected Profit Growth

+16.5%

41 kg CO2 Saved

Detailed Breakdown by Source

Acquisition

Extra Orders50
Cash Flow+€3,750
+€563
Net Profit from Sales

Returns

Prevented13
Refunds Saved+€956
+€540
Total Profit Saved
Margin: €143
Ops Cost: €153
Deprec.: €244

Loyalty

Retention Up9%
Recurring Rev+€2,549
+€382
Net Profit from Retention

Sustainability

Digital CO₂31 kg
+
Physical CO₂
10 kg
41 kg
Total CO₂e Saved

* This calculator does not capture every complexity of your business, but it can give a reasonable indication based on the inputs and assumptions shown.

** No rights or guarantees can be derived from the results of this calculator.

Join the exclusive club

The Founding
Members Deal

We are not selling just a SaaS plan. We are inviting an exclusive group of webshops to become Founding Members of CAIDEL's AI Sales Reps.

Who is this for?

  • Webshops that already invest in traffic (Ads, SEO, Email)
  • Owners feeling the pain of low conversion & high returns
  • Teams that want to move fast and shape the product

What you get

  • Lifetime Lowest Price Lock

    Renew at the same price forever

  • Free Custom Development

    Missing a feature? We build it for free.

  • 1 Year Full Access

    Early feature access with highest tier

  • Unlimited Engagements

    Sky is the limit with 25k Engagements/month

Why we limit this offer
We limit the group size so we can dedicate actual engineering time to you. We build the features you need, personally.

Founder Membership

12 Month Commitment • Paid Upfront
CAIDEL
Founding
Member
Engagement limit:25,000 / month
Overage rate:€35 / 1k extra engagements
Custom development:Included

Quick Answers

Is this a beta?

No. You get a live, supported product that runs on your webshop today, with priority support from our team.

Cancellation Policy?

30-day full money-back guarantee. After 30 days, you can cancel anytime for a pro-rated refund (minus the discount value).

What happens after 12 months?

You renew at the same rate. We lock this price for you as long as you remain a customer.

Where Science Meets Engineering for E-Commerce

Modern AI stack, premium UI, and native integrations with the tools you already use.

AI Reasoning Engine

CAIDEL AI Sales Agents don't guess; they research. We use an advanced pipeline to ensure every answer is accurate and grounded in your data while respecting your brand.

  • Semantic Embeddings

    Creates a high dimensional map of your catalog's concepts (e.g., linking "Gore-Tex" to "Waterproof").

  • Reasoning Architecture

    Capturing user intent and connecting the dots to the inventory items based on shops policies and guidelines.

  • Safety Evaluators

    Scores responses against brand guidelines to prevent hallucinations and ensures highest accuracy.

MERCHANT / SHOP

Product Catalog

Policy & Rules

Tone of Voice

CAIDEL AI ENGINE

Semantic DB

Reasoning Core

Generate Response

WEBSHOP INTEGRATION
Shopper Request

"I am looking for a shampoo for dry hair made with organic ingredients."

Shopper
Caidel AI

Try our sulfate-free organic shampoo with argan oil.

It hydrates dry hair, reduces frizz, and keeps your scalp balanced without harsh chemicals.

Versatile "Liquid Glass" Design

We designed CAIDEL to feel native to your brand. Our "Liquid Glass" aesthetic is neutral, modern, and highly customizable.

  • Universal Fit

    The frosted glass effect sits naturally on top of any website background or texture.

  • Deep Customization

    Easily configure accent colors, border radius, and fonts to match your brand identity.

  • Seamless Integration

    Easily configure accent colors, border radius,Adjust the tone of voice and visual style so the agent feels like part of your team.

Uncover Hidden Intelligence

Understand what shoppers actually want, not just what they click on. Turn real customer language into insights that give your store an edge.

  • Performance Statistics

    See how customers interact with your AI assistant and how it performs: engagement, recommendations clicked, and more.

  • Intent Analytics

    Zoom in or out from an overview to a single request.
    Spot emerging trends, product gaps, and demand signals before your competitors do.

  • Privacy First

    Fully GDPR compliant. We process insights without compromising user privacy.

Engagement Rate
42%↑ 12%
Click-Through
29.4%↑ 8%
Trending Customer Intents
Last 7 Days
"Vegan leather bag"
24 requests
"Waterproof hiking boots"
18 requests
"High heels for standing all day"
Product Gap Detected

Plug & Play Ecosystem

CAIDEL logo

AI Engine Hub

Ecommerce
Marketing
Analytics
CRM
Automation
Custom API

AI Builders Making Web-Shopping Feel Human

We swore to use AI responsibly and build for people, not over them. Our roots are in university research and real-world companies, but our goal is simple: make AI accessible, trustworthy, and useful for everyone.

From Late-Night Lab Notes to Your Storefront

The Academic Spark

It started as a PhD research on running AI reliably in the cloud at the University of Groningen.
We built our own secure AI platform.

Finding the Gap

We noticed webshops were losing money between “browse” and “buy” because the experience was too cold, mechanical, and lonely.

The Solution

At Utrecht Science Park we blend academia, engineering, and business into AI Sales Agents to close the E-commerce Gap.

Meet the people behind CAIDEL

Different people, different backgrounds, the same values.

Mostafa Hadadian

Mostafa Hadadian

Chief Everything Officer (CEO)

PhD researcher with industry recognition, Directing every effort to keep you and your customers happy.

Krishan Jokhan

Krishan Jokhan

Software Engineer

MSc Computer Science, Making sure our AI Sales Agents run smoothly on your webshop.

Yasaman Asghari

Yasaman Asghari

AI Engineer

MSc Artificial Intelligence, Designs the reasoning logic that understand your shopper intent better than they do.

Chris Koolloos

Chris Koolloos

Business Strategist

Veteran business professional, making sure commercial aspects make sense for every party involved.

Frequently Asked Questions

Everything you need to know about the product and the Founder Deal.

Become a Founding Member

Join the first group of webshops using CAIDEL's AI Sales Agent and lock in the founders deal for a full year.

  • 1

    Secure

    Lock in the deal.

  • 2

    Launch

    Go live with your first AI form.

  • 3

    Grow

    Improve conversion and cut returns.