What is Agentic Commerce?

Agentic commerce is a way for shoppers to interact, browse, and buy in your shop through agents. This means they don't directly browse your website anymore. Agentic commerce can range from simply looking for products through, for example, ChatGPT, all the way to using an agentic browser like Perplexity by Comet that does everything for you, from browsing to even choosing and finishing the purchase.

Is this a general chatbot?

No. General chatbots are often just general support tools, which is error-prone. CAIDEL provides a specialized platform that uses only your data and policies to act like your best human employee. It understands your specific catalog, follows your store policies, and speaks your brand's language. It avoids lengthy, fruitless conversations; instead, it guides shoppers directly to the right purchase with accurate, expert advice.

Do I need AI experience to use CAIDEL?

No. CAIDEL is designed so that businesses can benefit from AI without requiring extensive AI or data science knowledge. CAIDEL provides hands-on support throughout your entire AI journey wherever it is needed.

Is there a free trial available?

Yes. CAIDEL offers a free trial period that includes one month of access to the full platform and services.

What results can I expect?

CAIDEL makes sure your business is visible to agents and humans the way you want. Apart from being found, CAIDEL helps you get chosen by your visitors by representing you through a controlled engine to link user intent with your catalog. This means agentic support that you control, business optimization (SEO, AEO, and campaigns) through reclaimed customer behavior data, personalized recommendations grounded in truth, robust AI search, and best fits. These all result in reduced cart abandonment, reduced decision paralysis, better personalization, fewer returns, and thus fewer refunds.

What do I need to get started?

You need a live webshop with a product catalog and someone on your side who has the right access to your ecommerce platform (for example, Shopify or WooCommerce). We help you set up everything you need, including choosing the first form and questions so you can go live fast.

Will this slow down my webshop?

No. The AI runs on our servers. Your site only loads a lightweight 'snippet' to link your website to the engine. When a shopper interacts, through agents or directly, the heavy work happens in CAIDEL's secure EU cloud.

How do you handle data and GDPR?

We are EU-hosted and privacy-first. We use your product data to build matches and answers from your visitors to give them better advice. All data is processed under GDPR rules.

Which platforms do you support?

We support any website since CAIDEL is platform agnostic and runs on our servers. If your webshop can load a small script, you can integrate CAIDEL with a simple copy-paste, whether you use WooCommerce, Shopify, or a custom shop. CAIDEL additionally provides deep integration for WooCommerce and WordPress, making synchronization between your business and the platform even easier.

Can I customize how the agent speaks?

Yes. To feel truly human, the agent must sound like you. You can configure the 'Tone of Voice' and selling style to match your brand identity. Whether you are professional, witty, or casual, the AI adapts its personality so it feels like a natural extension of your team and not a robot.

How long does setup take?

Most shops get a first version live within a few days, not months. You share your product data, we prepare the AI sales agent, and you add a small script to your webshop. We help you every step of the way.

Book a demo

Agentic Selling For WooCommerce

Sell to customers who shop with AI.

CAIDEL represents your store to your customers and the AI agents they shop with, helping them find, choose, and buy your products, and brings the customer data back to you.

Book a demo Register today

Research from
Partnered with
Made in
Plugin available for
Presented at

Convert customers coming to agents...

Agentic support...

8x↑

More and more visitors come from agents like ChatGPT and Perplexity, with a growth of 8x in 2026. Making sure agents can traverse your website how you want gives you control and accuracy over this new group of shoppers.

...for a full learning loop

2.6x

The more you know, the better you perform. The use of customer analytics makes you 2.6 times more likely to increase ROI. Knowing how both humans and agents interact with your website, you can better optimize for SEO, AEO, and marketing campaigns.

Sources: Shopify, McKinsey

...and to your website.

Reduce friction

43%

Fixing CX hiccups like bad search performance keeps the user on your page and increases conversions by 43%.

Personalization

80%

Creating personalized experiences makes 80% of customers more likely to purchase.

Reduce decision paralysis

~6x

More choice doesn't always mean more conversions. A select couple of 'best fits' makes decision-making 6x easier.

Source: The Trust Agency, Sheena Iyengar

The CAIDEL platform makes it possible.

Ready to help you with any type of customer visiting your shop.

Agentic support that you control

Cater to the growing number of agents visiting your site. With a proper representation of your shop for platforms like ChatGPT and Perplexity, these agents better understand your services and products.

Pick out best fits from your catalogue

Reduce decision paralysis by showcasing a set of highlights instead of your complete catalog.

Robust AI-assisted search

Upgrade your search instantly with semantic understanding and multi-language support for user queries and your catalog.

Business optimization through customer data

Reclaim customer behavior data when they're coming from agents. In addition to what products do well, find out why by analyzing user behavior. Learn about popular search terms and visited products and find out where your catalog can improve.

Trending Customer Intents

Last 7 Days

"Vegan leather bag"

24 requests

"Waterproof hiking boots"

18 requests

"High heels for standing all day"

Product Gap Detected

Personalized recommendations grounded in truth

Bring the experience of an in-person sales rep to your online store. With deep understanding of your business, provide personalized recommendations that are useful to the user's needs.

Ready for Agentic Commerce

Agent-to-agent communication means that humans no longer visit your website, but an agent instead. That's why we represent your business for both humans and machines.

Without CAIDEL

Inaccurate and incomplete data
Without proper support, agents try to understand your website on their own by 'parsing.' Parsing takes time, and not all webpages might be visited. The result? Inaccurate and incomplete data, leading to lost sales, refunds, unhappy customers, and a bad reputation.
Without proper support, agents try to understand your website on their own by 'parsing.' Parsing takes time, and not all webpages might be visited. The result? Inaccurate and incomplete data, leading to lost sales, refunds, unhappy customers, and a bad reputation.
No customer data
When users search via your website, you know what they are looking for. This and much more information about user behavior is lost when they are talking to agents instead.
When users search via your website, you know what they are looking for. This and much more information about user behavior is lost when they are talking to agents instead.
No control
With no customer data, you are unable to securely run promotion campaigns because you miss important information on what and why users are looking for something. You are unable to cross-sell and upsell, losing conversions.
With no customer data, you are unable to securely run promotion campaigns because you miss important information on what and why users are looking for something. You are unable to cross-sell and upsell, losing conversions.
No optimizations
With no data on how your visitors interact with your business, you can no longer properly optimize for SEO and AEO.
With no data on how your visitors interact with your business, you can no longer properly optimize for SEO and AEO.

With CAIDEL

Know the store deeply
With the complete catalog, domain knowledge, expert knowledge, and sales incentives, your website becomes more than just a page. Agents now talk with a seasoned expert instead of processing raw data.
With the complete catalog, domain knowledge, expert knowledge, and sales incentives, your website becomes more than just a page. Agents now talk with a seasoned expert instead of processing raw data.
Reclaim buyer intent
Agents talk to you so you know what's going on in the minds of your potential customers. You can better understand what they are looking for.
Agents talk to you so you know what's going on in the minds of your potential customers. You can better understand what they are looking for.
Control every sale
You're back in control of your sales, allowing you to reduce returns and cancellations and increase repeat orders.
You're back in control of your sales, allowing you to reduce returns and cancellations and increase repeat orders.
Never stop optimizing
All that data can now be used to optimize your business. Improve SEO, AEO, and campaigns based on what users are looking for and why they are looking for it.
All that data can now be used to optimize your business. Improve SEO, AEO, and campaigns based on what users are looking for and why they are looking for it.

How it works

To get found and chosen.

Feeds, MCP, and the Stripe Agentic Commerce Protocol get products into your agent's candidate set, getting you found. But to get chosen, CAIDEL makes sure to properly match product attributes to user constraints.

Machine-readable version of your business

A controlled structure for your products and concepts from your catalog (e.g., linking "Gore-Tex" to "Waterproof").

Reasoning Architecture

Capturing user intent and connecting the dots to the inventory items based on shop policies and guidelines. With safety guards to prevent hallucinations and ensure accuracy.

Visitor Behavior Model

Collect interactions from visitors to create a behavior model. This allows deep understanding of customer needs for further improvement of your business.

Continuously optimize

CAIDEL works in a cycle. Data that comes in at any step is used to optimize the pipeline.

Shopper interactions train the model. This optimizes your business, and this new data together with any other adjustments from your side will then be used to retrain the agent. CAIDEL is then ready to give visitors the best experience yet.

Shopper

Agent

In charge of visiting the shop

MERCHANT / SHOP

CAIDEL AI ENGINE

Agent

Reasoning Core

Respect Policy + Rules + User Intent

Generate Response

Formats output via Tone

Semantic DB

Structured Knowledge Base

Shopper model

Learns visitor behavior

BUSINESS

Product Catalog

Inventory & Pricing

Policy & Rules

Brand Safety & Playbooks

Tone of Voice

Persona & Style

Product Catalog

Inventory & Pricing

Policy & Rules

Brand Safety & Playbooks

Tone of Voice

Persona & Style

When customers want clarity.

Shoppers speak in problems, your catalog speaks in specs. CAIDEL creates the bridge, so your customers find what they need.

Check out our 'Cosmetics Store' demo

Cosmetics

Shoppers don't know if they need "50 ml" or "hypoallergenic." They just know "I have dry skin."

Skincare: turn "skin feels tight all winter" into the exact routine, right formula, and right size.
Makeup & fragrance: pick shade, finish, or scene online, like a counter assistant.

Fewer wrong picks, fewer returns, and fewer refunds.

Appliances

Shoppers know their kitchen, not their kilowatts. They know "it has to fit and stay quiet."

Fit & specs: match size, energy rating, and noise level of the room it's going in.
Compatibility: recommend only what works with what they already own.

Right first-time purchases, so big items don't come back.

Electronics

Shoppers who don't know about technical specifications look for "laptops for design work."

Phones & laptops: match specifications like screen, chip, and storage to how they'll actually use them.
Audio & peripherals: Guide by real-world feel and use: "long-distance power banks," "strong bass," and "quiet office" instead of spec sheets.

Confident buyers on high-ticket items, with the right add-ons attached.

Hear from our partners

Olivér Kocsis

Product Lead @ Engineering Trainer

Piloted AI Sales Agents and AI Search

A strong partner in exploring AI

Working with CAIDEL gave us valuable insight into how our customers choose courses online, and their team proved to be a practical, responsive, and highly resourceful partner throughout the pilot.

CAIDEL were a strong partner in helping us explore the role of AI in customer guidance, combining promising technology with a resourceful team and a refreshingly practical approach.

Arezoo Shajiei-Schotsman

Founder @ MicroHealth.Bv

Uses Custom AI Solutions

Close collaboration to reach goals with success

What I like about CAIDEL is that our collaboration is very close. We chat for quick updates and meet regularly to sync our progress. Together we overcome obstacles by brainstorming creative solutions, making CAIDEL feel like an addition to our own team. This has made reaching our goals much more efficient and less risky.

With CAIDEL leading the technical, I can trust our project goes live with success.

Ready for every buyer agent.

Shoppers are using AI to browse and buy. CAIDEL gives you fully controlled support, so you can sell to them in your way.

Comet by Perplexity

ChatGPT

Google Gemini

Microsoft Copilot

the right product, with your rules

...and what comes next

Your store, powered by CAIDEL.

Built deep for WooCommerce. WooCommerce logo

Check out our WooCommerce plugin

In 4 personal steps ready for you.

No AI experience needed. No data needed. Focus on your customers while we handle AI tailored to you.

1 Demo or request

Book a demo, or use the request form to give us additional information up-front on what you'd like to have.

Book a demo

2 We get to work

We start using or collecting the necessary data and optimize CAIDEL for your use case.

3 Integrate

We provide the necessary (hands-on) needs to get CAIDEL working.

4 Evaluate and adapt

We run custom evaluations to showcase how CAIDEL performs and continuously optimize your AI.

Security, privacy, trust.

We take security and privacy very seriously.

We are commited to provide AI that you can trust, feel safe, and feel comfortable with. We aim to do our work the right way.

Read our blog on human-centered AI

Based in Europe
We are based in the Netherlands. We use European cloud.
We are based in the Netherlands. We use European cloud.
Academic Roots
With roots in the University of Groningen and UtrechtInc, we are aware of the concerns in Europe not only from a personal perspective, but an academic one as well.
With roots in the University of Groningen and UtrechtInc, we are aware of the concerns in Europe not only from a personal perspective, but an academic one as well.
GDPR-ready
We have done extensive research to make sure we adhere to regulations such as GDPR and the ePrivacy Directive. All necessary features such as data retrieval and deletion are of course present. Read more in our privacy policy and terms of use.
We have done extensive research to make sure we adhere to regulations such as GDPR and the ePrivacy Directive. All necessary features such as data retrieval and deletion are of course present. Read more in our privacy policy and terms of use.
Featured internationally
Our AI / ML research has been presented in various international events, such as KubeCon and ICTOpen. Our founder, Mostafa Hadadian, has also been featured at "De Nederlandse Kubernetes Podcast."
Our AI / ML research has been presented in various international events, such as KubeCon and ICTOpen. Our founder, Mostafa Hadadian, has also been featured at "De Nederlandse Kubernetes Podcast."

Let's prepare together

Book a demo with us, and we show you how CAIDEL can improve your customer experience.

Alternatively, register through CAIDEL and send a request, and we get to work immediately.

Frequently Asked Questions

For more questions, feel free to contact us.

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The new EU cancellation policy and how this affects ecommerce globally

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Exploring Human-First AI at Beyond Technology: Utrecht AI Event

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